Apple’s iPad has more than 15 million customers, and I have joined the ranks of the 15 million. I was convinced that I didn’t need an iPad, but now I am not sure how I will live without it. As nonprofits, I think we have an opportunity to start thinking more about how we can innovate and borrow best practices from those that are doing it well.
1. Be cool!
iPads are undeniably the must have gadget of the young and the cool. They are easy to use and visually appealing. We need to make sure that our organizations are attractive to younger generations. Organizations that are doing the work to appeal to younger generations are becoming wildly successful. If you need an example just take a look at charity:water. They embody “cool”, and they are by no means the largest fundraiser in the space. They are using their “cool” along with some fantastic marketing strategies to very successfully connect with GenX and GenY donors.
2. Be fun!
The iPad is used about 1/3 of the time for games. It is alluring to step into the shoes of a race car driver or a super hero even if it is only for a few minutes. Think about how to make your next event, program, or project fun. Is there a way you can turn your giving program into a game?
3. Be Shareable!
The Ipad makes it easy to share information. You should do the same for your organization. Nonprofits can use simple tools like forward to a friend in emails or share in social media icons. Tools like Sage Fundraising Online shown above allows supporters to promote their fundraising efforts through Facebook and other social networks; or let supporters embed a form directly into their personal website or blog with a simple copy and paste. All of these options allow your advocates to share information about your organization easily, just like the iPad! Take-away: Think of ways you can be cool, fun, and share more with your constituents. For more tips and to download the full presentation and mindmap visit “Raise Funds Faster Than Apple Sells iPads” on SlideShare.