So you’ve finally taken the plunge and started a Twitter account for your nonprofit org… now what? Like you, I was apprehensive about putting messages out in the Twitter-verse (as some call it) and looking like an idiot if I did something wrong. I didn’t understand #hashtags, @symbols, followers, or any of it really. All I knew is that everyone and their moms are on Twitter, and I needed to be a part of it. Twitter is undeniably a great way to connect with your supporters and spread your mission, so rest assured you have made the right decision. To help you get your feet wet I’ve put together a few basics to get you started on Twitter.

What’s a ‘Tweet’ anyway?
Quite simply, a tweet is just a message you want to share on Twitter just like your Facebook status update. The main difference is that on Twitter, you can only use 140 characters (that includes spaces, names, hyperli
nks, and punctuation), so sometimes you have to get crafty with abbreviations and paraphrasing. More on shortening hyperlinks later.
It should also be noted that, unlike your Facebook posts, all your tweets can be seen/searched by everyone on Twitter… not just your followers. That is, of course, unless you set your account to private, but since you are trying to spread your mission it’s best to keep it public.
So what are followers?
They are the Twitter users that are interested in what you have to say and share. Once you start tweeting people who like what you have to say and want to keep up to date on your tweets can click ‘follow’ to add you to their stream. Unlike Facebook, this does not automatically add them to your stream. You have the choice to follow them back, or not.
What are those little symbols for?
Okay, so this confused the heck out of me at first too, but it’s actually pretty straightforward.
# This is a hashtag that is used for “trending” topics. So, for example, if you are tweeting about homelessness you can simply add the hashtag in front of the word homeless to add your tweet to the topic.
Front Steps is holding a fundraiser to help the #homeless in the city of Austin.
The #hashtag can be used anywhere within the text of your tweet.
@username is used to call out other twitter users in your post.
When used at the very beginning of your tweet, the post is considered a reply. This means it will only show up on your profile and that of the user you call out, as well as anyone who is following both of you.
@bridgetbrandt Thanks for the great tips at the CASE conference yesterday!
When used within the text of your tweet, it is considered a mention and is comparable to tagging someone in Facebook. Everyone following you can see it.
I learned so much from @bridgetbrandt during her session at the CASE conference!
What does RT mean?
RT stands for Re-Tweet. This is used when someone you are following posts something that you want to share with the rest of your followers, and of course you want to give them credit by calling them out.
Please note that if you want your posts to be re-tweetable then you should take that into consideration when composing your tweets. Although the maximum number of characters is 140, it’s a good idea to keep it around 120 to allow for those extra characters that will be added when someone re-tweets your post.
RT @sagenonprofit Front Steps is holding a fundraiser to help the #homeless in the city of Austin.
How do I include hyperlinks when they are sooo long and I have limited characters?!
If you want to include a hyperlink to another site (and you probably should), you’ll have to shorten the link. You can use Twitter’s built in link shortening feature or bit.ly to reduce the links to a mere 20 characters, which will leave you with about 100 characters to describe the link and get folks to follow it (just remember to leave about 20 character free for re-tweets). So your hyperlink goes from this…
http://inter.viewcentral.com/events/cust/search_results.aspx?cat1_id=40&postingForm=default.aspx&cid=best&pid=2&lid=1&cart_currency_code=&payment_type=&orderby_location=&orderby_date=&newRegistration=&bundle_location_group=&errmsg=&x=26&y=18
To this…
http://bit.ly/14yH0YK
Pretty cool, right?
Well that about sums it up for the Twitter basics. Of course, there are always more tips and tricks to learn as you become a more avid Twitter user, but this should get you off to a good start and the rest you’ll just pick up along the way. If you are still a bit apprehensive, don’t worry too much. The truth is when you first start using Twitter you don’t really have a large following, so just give it a try and you’ll get the hang of it. Everyone makes mistakes at first, so it’s not a big deal. Feel free to snoop other twitter users and see how they do it until you feel more comfortable. Just keep focused on your mission, engage with your audience, and you’ll build your following in no time.
Leslie Ziegler
Marketing Coordinator
Sage Nonprofit
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