Maybe you have seen this picture on the left popping up on websites, banners, and magazines or even on TV? If you are wondering, what this black and white squiggly square is – it is a Quick Response (QR) code, a two-dimensional matrix bar code. Designed to be read by smartphones – QR codes are rapidly growing in ubiquity. You see them more and more, directing consumers to pull out their mobile devices and click. You can scan this code on the left and it will take you to an article I wrote on mobile giving.
QR codes have incredible possibilities for nonprofit marketers who want to take advantage of the emotional connection and immediacy generated by their causes. I recently wrote an article about what these little codes can do, who is using them successfully and how you can leverage them in fundraising campaigns or in the services you provide. Members of the Association of Fundraising Professionals (AFP) can read my article in the November/December 2011 issue of Advancing Philanthropy.
There are at least 10 QR code scanners for iPhones and the same number for Android phones. I have tried out a few different ones, and quickly learned that they are not all equal. I need to replace what I am using now with something new. I am looking for an app that reads QR codes and MS tags. I found a great thread of conversation on Quora “What’s the best QR code app right now?” Do you have any recommendations? Let me know in the comments section of this post.